What bad economy? What recession? With so many people talking about entrepreneurial life, you might wonder if they’ve gotten the news about the economy being not so good. However, there are numerous Fortune 500 level companies that were built during bad economies. How bad do you really want to build the business of your dreams? A bad economy doesn’t mean that an opportunity doesn’t exist. In fact, a troubled economy can actually be good for new businesses, for a lot of reasons. The first reason is that a lot of people are running scared out of the market, which means that you can negotiate for better deals with vendors. Any new business is a good business, so it means that you’re going to be able to really handle just about anything that comes along. That’s definitely a good thing — you get to save money and still help your community.

Marketing is going to be incredibly important if you want to have a thriving business. You need to take advantage of the bad economy and get your message to just about anyone who will listen. Facebook and other social media outlets are great places for that. Make sure that you are giving away value and encouraging people to check you out. This is where your service skills will come in handy. You’ll find out quickly that people are notoriously hard to please. If you can win some of the crowd, be grateful for that. You will never please everyone.

Be prepared for people to tell you that this is definitely not the time to run a business. Sure, people can think that all they want to. You alone know the truth about what you’re trying to accomplish. You might as well get things done in a big way and have the time of your life. Sure, it’s going to be a lot of hard work, but so is working for someone else. You might as well build something that’s going to work well for many years to come. Continue reading “Why building a business in 2016 is a great idea” →